Lateral Unit at the Saimo Ceim 2024 Congress: Innovation in Market Research
- Francisco Peirano
- Jan 6
- 1 min read
Updated: Mar 10
On November 14, the Saimo Ceim Congress took place in Buenos Aires, Argentina, focusing on exploring new methodologies, technologies, and innovations in market research.
On this occasion, our Commercial Manager, Francisco Peirano, shared innovative ideas in the talk 'Insights in Action: Revolutionizing the Research Paradigm,' alongside our partners at Qualtrics.
The session explored the latest trends in research and the significant contributions Qualtrics brings to these advancements. Topics such as artificial intelligence and synthetic data were also discussed, examining their impact on the research paradigm.
Location: Pontificia Universidad Católica Argentina, Puerto Madero, CABA.
