About Us
Lateral Unit: Innovation in Experience Management and Strategy & Research
2014
Company founded in 2014 aimed at providing professional services in complex Project Management for various industries.
2015
We began exploring the Experience Management (XM) discipline by forming a partnership with Qualtrics LLC, a global leader in Enterprise Feedback Management systems.
2020
The company's partners define the goal of strengthening the XM vertical as the sole business unit of the company.
2023
We opened our new Consulting area, focused on analytics services.
We obtained ISO 27001 certification for information security.
Our work is based on a deep collaborative relationship, marked by a high level of involvement and commitment to our clients. They highlight the trust, effectiveness, security, and robustness of our deliverables. This is a reflection of our team’s professionalism in simultaneously engaging with both the social sciences and technology sectors.
Additionally, we emphasize two core values: flexibility and ingenuity. Both aspects allow us to adapt quickly to changing environments. This approach is highly valued by clients when making both tactical and strategic business decisions.
Our Team
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Italo Peirano
Civil Engineer, Pontificia Universidad Católica de Chile, Universidad de Santiago de Chile.
He previously worked as General Manager and Partner of AQB and AGI-TEK, Regional Director of StorageTek and previously as Commercial Manager of Large Accounts at IBM Chile.
General Manager
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Francisco Peirano
Commercial Manager
Commercial Engineer, Universidad de Chile.
Certified as Customer Experience Expert by Qualtrics LLC.
Founder, Partner and Operations Manager at Sherpas SpA and Espacio Activo. Previously, he served as Portfolio Manager of International Equities at Bci Asset Management and as Money Market Operator at EuroAmérica Corredores de Bolsa.
Ignacia Rivas
Projects and Pre-Sales Manager
Commercial Engineer, Universidad de Chile.
Certified as a Technology Consultant by Qualtrics LLC.
She previously worked as Project Manager for innovation projects at The Will and before that as Product Manager for Happy Socks.
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Ignacio Peirano
Consulting Manager
Commercial Engineer, Universidad de Chile.
Certified in the Brand Experience vertical of Qualtrics LLC.
He previously served as Assistant Manager of Administration and Finance at Banmerchant, where he was also in charge of Real Estate Business Evaluation and Commercial Management.
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Head of Projects
Commercial Engineer, Universidad de Chile.
Certified as a Technology Consultant by Qualtrics LLC.
He previously served as Customer Experience Project Manager at Ipsos Chile.
Diego Loncomilla
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Martin Horn
Account Executive
Industrial Civil Engineer, Universidad de los Andes.
Certified as Technology Consultant and Employee Expert by Qualtrics LLC.
He previously worked as Controller at the Porsche Volkswagen SF Group and as Financial and Management Control Analyst for Isapre Banmédica and Banmerchant.
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Sebastian Alarcón
Project Engineer
Information and Management Control Engineer, Universidad de Chile.
Certified as a Technology Consultant by Qualtrics LLC.
He previously worked as an Analyst for Banca Ética Latinoamericana and before that as an Analyst at Travieso.
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Italo Peirano V
XM Associate Consultant
Industrial Civil Engineer, Universidad de Chile.
Certified as a Customer and Employee Experience Expert by Qualtrics LLC.
He previously worked as Project Manager at Lateral Unit.
Luis Hernán Vásquez
Associate Consultant Technology
Civil Engineer in Computer Science, Universidad de Santiago de Chile.
MBA, Universidad Adolfo Ibañez.
He previously worked as Operations Manager at Isapre Colmena and Colmena Compañía de Seguros de Vida. Prior to that, he worked as IT Director for Latin America at Oriflame Cosmetics.