Our Services
Experience Management and Strategy & Research Solutions
Merchandising and implementation of Enterprise Feedback Management technologies
Implementation of experience management programs
Analysis of experience data linked with business information

We provide and implement hyper-flexible technological platforms with real-time processing, which allows the internalization of data collection, analysis, and experience-based management processes. This delivers autonomy and agility to our clients in experience management, which we believe represents an indispensable asset in the current environment, considering that perceptions, expectations and experiences are not transitive, so there are no standard formulas for experience-based management.
We have been partners of Qualtrics since 2015, a leading company in EFM technology for experience management.
Merchandising and implementation of Enterprise Feedback Management technologies
We implement turnkey projects or flexible services (on demand). Our services include technical and consulting areas, which allows us to ensure the completion of projects in a timely manner.
We also provide these services on a recurring basis once the implementations have been executed. This allows us to support our clients and accompany them in the evolution of their experience programs.
Implementation of experience management programs
Once an acceptable level of accuracy has been achieved in experience management model data, it is possible to obtain relevant information for business management. However, as there are different levels of depth, multiple dimensions, bias and entropy, among others, added to the day-to-day priorities of each role, organizations are often unable to analyze and/or understand it in its magnitude. Our analysis services, both punctual and recurring, focus on providing support in this area, facilitating the understanding of the information through the execution of statistical and economic analysis, which provides insights for both corporate and competitive strategy.
Analysis of experience data linked with business information
Areas of Expertise
At Lateral Unit, we provide comprehensive support in the implementation and analysis of strategies for Customer Experience (CX), Employee Experience (EX), Education Experience (EdX), and Strategy & Research Experience (S&R). Our team is committed to guiding your organization in whatever it needs, from strategy creation to execution and results tracking.
Industries
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Banking
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Telecommunications
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Consumer & Retail
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Automotive
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Energy
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Real estate
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Financial Services
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Education
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Casino

Mining
Functional Areas
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People Management
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Analytics
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Administration
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CX & Marketing
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Technology
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Operations
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Sustainability
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Commercial & Business