Qualtrics X4 2026: The key event in experience management

This year, Francisco Peirano, Commercial Manager, and Ignacio Peirano, Consulting Manager, attended Qualtrics' X4 2026 in Seattle, Washington, one of the world's leading gatherings in experience management (XM).

For three days, the event brought together leaders, experts, and organizations from around the globe to share ideas, actionable strategies, and forge valuable connections. This year's focus was on transforming insights into action, with a strong emphasis on the real-world impact of artificial intelligence on customer and employee experience.

Among the Summit's key highlights were:

• AI Transformation Showcase: sessions presenting real-world examples of how artificial intelligence—especially agentic AI—is redefining experience management, anticipating needs, and optimizing results.

• Basecamp and Hands-on Sessions: expert-led training and over 250 sessions focused on use cases, strategies, and applied knowledge to take XM to the next level.

• Networking and community: spaces designed to strengthen strategic relationships, share knowledge, and generate new opportunities for global collaboration.

We are also proud to share that we were recognized as a Silver Partner, highlighting Lateral Unit as a key partner within the Qualtrics ecosystem.

This enriching experience reinforces our commitment to innovation, continuous learning, and creating high-impact experiences. Thank you to Qualtrics for continuing to foster these spaces for connection and growth!

📍Seattle Convention Center, Seattle, Washington.