Lateral Unit at the SAIMO 2026 Congress: Driving the Future of Market Research
Lateral Unit was once again present as a sponsor at the SAIMO 2026 Congress, reinforcing its commitment to the evolution of market research and experience management. This event brought together key figures from the fields of market research, marketing, and public opinion in Argentina to share trends and new ways of interpreting data. During the event, a success story regarding the in-house implementation of Banco Macro’s Brand Tracker was presented by Gonzalo Gómez Olivera.
Qualtrics X4 2026: The key event in experience management
This year, Francisco Peirano, Commercial Manager, and Ignacio Peirano, Consulting Manager, attended Qualtrics' X4 2026 in Seattle, Washington, one of the world's leading gatherings in experience management (XM). For three days, the event brought together leaders, experts, and organizations from around the globe to share ideas, actionable strategies, and forge valuable connections. This year's focus was on transforming insights into action, with a strong emphasis on the real-
Lateral Unit at the SAIMO + CEIM 2025 Congress: Innovation and Future of Research
On October 16th, Lateral Unit participated in the SAIMO + CEIM 2025 Congress in Buenos Aires, an event that brought together specialists and leading figures in experience research and management from across the region. As sponsors of the event, we shared our vision on how experience research and management are evolving in a constantly changing world. During our participation, we presented two papers that we consider key to the future of the discipline: Empowering our internal
Event: Development as a Key Driver of Employee Experience
Last Monday, October 6th, we hosted the breakfast event “Development as a Key Driver of Employee Experience ” in partnership with Qualtrics and The People Future . This gathering brought together leaders and HR professionals around a common goal: to reflect on the role of development in improving the employee experience. During the event, the latest trends in Employee Experience (EX) were discussed, findings from recent research were shared, and real-world case studies of o
