Qualtrics X4 2026: The key event in experience management
This year, Francisco Peirano, Commercial Manager, and Ignacio Peirano, Consulting Manager, attended Qualtrics' X4 2026 in Seattle, Washington, one of the world's leading gatherings in experience management (XM). For three days, the event brought together leaders, experts, and organizations from around the globe to share ideas, actionable strategies, and forge valuable connections. This year's focus was on transforming insights into action, with a strong emphasis on the real-
Lateral Unit at the SAIMO + CEIM 2025 Congress: Innovation and Future of Research
On October 16th, Lateral Unit participated in the SAIMO + CEIM 2025 Congress in Buenos Aires, an event that brought together specialists and leading figures in experience research and management from across the region. As sponsors of the event, we shared our vision on how experience research and management are evolving in a constantly changing world. During our participation, we presented two papers that we consider key to the future of the discipline: Empowering our internal
