Strategy & Research Experience (S&R)

Create actionable insights to support informed decision-making, anticipate trends, and optimize strategies for better corporate outcomes. Build a strong and consistent brand identity by creating experiencies that reflect the brand's values across all touchpoints. To achieve this, we assist our clients in implementing Qualtrics EFM software.

Components of an S&R program with Qualtrics
Data Collection Tools
Create highly customizable guided surveys and distribute them to internal or external audiences. Ensure the collection of accurate and relevant information, tailored to different audiences, facilitating strategic decision-making based on reliable data and methodologies.
Integration with External Panels
Connect research to external audiences using Qualtrics’ native dashboard module or through ad-hoc integrations with third-party panel providers, for decision-making based on unbiased, comparable results at category level.
Advanced Data Analysis
Break down large volumes of data using advanced techniques such as multivariate analysis, segmentation, and relationship and regression models. Identify emerging trends to gain a deeper understanding of market behaviors.
Market Simulators
Generate predictive models to assess image impact and/or purchase consideration, based on different scenarios in the brand structure. Minimizes risks and maximizes opportunities in competitive environments.
Brand Tracking
Get continuous, real-time feedback to measure brand health and respond to industry changes in a timely manner.
Artificial Intelligence (AI)
Analyze large volumes of data to identify patterns, perform dynamic segmentations and generate comprehensive insights. Personalize experiences based on quantitative and qualitative analysis, optimizing strategic processes and improving decision-making accuracy.

Use Cases
Impact Simulator
Measure and prioritize the attributes of a brand that have the greatest influence on consumer perception and choice. This tool helps optimize messages, products, and strategies to maximize brand appeal and differentiation in the market.
Concept Testing
Test ideas, products, or concepts in development with real users before their launch. This initial validation collects direct feedback, identifying strengths and areas for adjustment to maximize market acceptance.
Video-First UX Research
Capture user interactions and reactions during experience testing using video tools. This methodology provides visual and contextual insights, allowing for a more comprehensive understanding of how users interact and perceive a product or service.
Multivariable Profiling
Combine multiple variables to create detailed profiles of customers, users, or markets. This analysis provides deep insights into behaviors, preferences, and patterns, allowing for segmentation and the personalization of strategies based on the unique characteristics of each group.
Usability Testing
Evaluate user interaction with products, applications, or digital services to identify friction points and improvement opportunities. Achieve a more intuitive and functional design, enhancing the user experience and increasing satisfaction.
Audience Management
Organize, analyze, and segment target groups in marketing or communication campaigns. Effective audience management ensures that messages reach the right segments, maximizing reach and impact.
Research Hub
A centralized space that facilitates the management of all research projects. It provides tools to analyze and share strategic insights, ensuring that teams work with aligned and real-time information.