¿Cómo saber si va por buen camino el desarrollo de tu producto o servicio?

In the development phase, the strategic decisions you make can mean the difference between success and failure. That’s why research plays a key role.

There are multiple methods to test and refine a proposal before launch. Some of the most effective include:

• Conjoint Analysis: Helps you understand which combination of features your users value most and what trade-offs they are willing to make.

• Product Optimization (card sort): Helps prioritize features based on perceived value. What must your product absolutely include? What is desirable but nonessential?

• MaxDiff Analysis: Clearly identifies which aspects are most and least valued among multiple options.

• Concept Testing: Evaluates the real potential of an idea. Is it attractive? Relevant? What would be its fair price? Would customers buy it?

All these analyses can be carried out in Qualtrics, and at Lateral Unit we guide you through their design, development, and implementation so you can make evidence-based decisions.