This year, XM Live 2024 took place in Buenos Aires, Argentina, with a focus on exploring how artificial intelligence (AI) can revolutionize the human experience management in business.
Lateral Unit participated as both a sponsor and speaker, presenting the talk “Inspiring Insights: Transforming the Market and Learning from Giants”. Alongside our partners from Qualtrics and prominent clients like YPF, Telecom, and LATAM, we shared success stories and strategies that showcase the impact of comprehensive experience management.
An event that reinforces our commitment to innovation and excellence!


For more information on the XM Live 2024 Argentina event, visit the official Qualtrics website.