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Lateral Unit at XM Live 2024: Transforming Experiences with IA

This year, XM Live 2024 took place in Buenos Aires, Argentina, with a focus on exploring how artificial intelligence (AI) can revolutionize the human experience management in business.


Lateral Unit participated as both a sponsor and speaker, presenting the talk “Inspiring Insights: Transforming the Market and Learning from Giants”. Alongside our partners from Qualtrics and prominent clients like YPF, Telecom, and LATAM, we shared success stories and strategies that showcase the impact of comprehensive experience management.


An event that reinforces our commitment to innovation and excellence!



Flyer of the participants of the Lateral Unit talk at XM Live 2024 Argentina

XM Live Talk Buenos Aires 2024

For more information on the XM Live 2024 Argentina event, visit the official Qualtrics website.

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